Google Levels the Playing Field

Recently, I’ve been spending more and more of my time on understanding SEO. Much of what I've discovered has come from people who have figured things out the hard way over a period of many years. Now Google have released their own Search Engine Optimization Starter Guide which thankfully confirms much of what I’d already learned! What interested me though, was that whilst I'm able to provide you with a link directly to the PDF itself (see above) I can find no reference to it on Google's website! What I did find though, fantastic...

For example, there's Google's Conversion University which teaches you how to turn searchers into buyers. And did you know that Google regularly post helpful videos on YouTube, under the user "Google"??? One particularly interesting video that I found is on the Google "Trifecta", which covers Webmaster Tools, Google Analytics and Website Optimizer in an (almost) hour long webinar!

Believe me - this stuff's awesome! I’d encourage everyone to study all of this content - it's not often you get something for nothing! It provides a wonderful foundation onto which the rest of your SEO learning can be built. Even if you consider yourself an established SEO expert, wouldn’t you like to have your assumptions confirmed (or otherwise) by Google themselves?